Engage · Entertain · Reward · Connect
Connecting Africa Through Mobile Entertainment, Payments & Engagement
We transform mobile networks into platforms for entertainment, digital transactions and meaningful customer engagement.
6
Integrated solutions
4
African regions in focus
SMS · USSD
Works on any phone
Web · App
Smartphone-ready
Mobile-first, built for Africa
The mobile phone is Africa's gateway to entertainment, payments and opportunity.
From interactive SMS trivia and mobile games to caller ring-back tones, mobile money-enabled services, SMS marketing and digital loyalty programs, our solutions help operators, brands and enterprises connect with millions of mobile consumers.
Our services work across smartphones and basic feature phones, reaching consumers through familiar, accessible channels.
Our solutions
Six ways to monetise and engage mobile audiences
SMS Games & Trivia
Turn simple text messages into engaging entertainment — trivia, football quizzes, daily questions and promotional campaigns, no smartphone or internet needed.
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Mobile Games & Telco Partnerships
Deliver casual, skill-based and HTML5 games through integrated telecom distribution channels and subscription services.
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Mobile Money & Digital Payments
Connect digital services, subscriptions and rewards with Africa's widely adopted mobile money ecosystems through authorised partners.
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Caller Ring-Back Tones (CRBT)
Turn the calling experience into personalisation — music, gospel, branded audio and promotional caller tones for operator VAS portfolios.
Learn moreBulk SMS & Mobile Marketing
Reach customers directly through one of Africa's most accessible channels — campaigns, notifications, two-way SMS and automated journeys.
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Loyalty & Digital Rewards
Mobile-first loyalty programs with points, vouchers, referrals and gamified challenges that drive repeat engagement and retention.
Learn moreWhy Mula Group
Why partner with us?
African Market Understanding
Services designed around Africa's diverse consumer behaviour, connectivity, languages and payment preferences.
Technology-Driven Innovation
Mobile content, telecom integration, engagement technology and payment connectivity in one place.
Commercially Focused Partnerships
Shared commercial objectives, sustainable monetisation and measurable business outcomes.
Accessible Digital Experiences
Basic phones and smartphones alike, through SMS, USSD, web and mobile interfaces.
End-to-End Service Delivery
From concept and content planning to integration, activation, campaigns and reporting.
Partnership ecosystem
Connecting technology, content and customers.
Together, we create mobile services that are engaging, commercially viable and relevant to local markets.
See partnership models- Mobile network operators and telecom groups
- Telecom VAS aggregators and content providers
- Mobile money operators and licensed payment providers
- Media houses and entertainment companies
- Consumer brands and advertising agencies
- Financial institutions and digital service providers
Built for Africa. Designed to scale.
Local relevance, affordable access, trusted partnerships and scalable technology.
We bring together international business coordination and African market understanding to help partners build services that adapt across multiple markets.
Our African focusLet's build Africa's next mobile experience.
Whether you're a telecom operator seeking new VAS, a brand looking to engage customers or a technology partner exploring African markets — we'd welcome the conversation.